Role: Director of Sales and Marketing 

Client: Private Seller | Partnered with Listing Realtor 

Sale Price: $3,080,000 ($638/Sq Ft) 

Timeline: Approximately 9 Months on Market 

Overview 

By working directly with the Seller and their Listing Agent, we were able to generate a qualified Buyer without relying on third-party lead generation. This resulted in a record-breaking sale: 

• Highest recorded sale price in the community 

• Second highest non-lakefront price per square foot in ZIP code 32819 over the past few years 

• 14% above top-tier AVM and Realtor-generated price estimates 

• Achieved within 0.5% to 5% of INFORME’s original strategic pricing recommendation 

Challenge 

Online valuation models and local agent recommendations priced the property between $2.4M and $2.7M. 

INFORME’s pricing strategy projected a value between $3.1M and $3.25M. 

The Seller elected to launch at $3.5M, and we embraced the challenge. 

Our Strategic Sales Phases 

Phase 1: Initial Engagement 

• Met with Seller and Listing Agent 

• Presented our multi-phase approach 

• Shared comparative case studies and market performance examples 

Phase 2: Data Gathering 

• Conducted comprehensive on-site and off-site property analysis 

• Utilized INFORME methodology for pricing and market positioning 

• Crafted a strategic pricing and marketing plan rooted in real data 

Phase 3: Production 

• Built custom property branding assets 

• Directed and produced high-end photography and videography 

• Developed DELVE360 visual tour 

• Created both digital and physical collateral 

• Designed strategic buyer engagement and showing schedule 

Phase 4: Exposure 

• Executed a multi-layered marketing campaign: 

• Local presence: Broker relationships, private showings, physical signage 

• Global reach: Syndicated exposure across premium digital channels 

• On-site activations and off-site digital campaigns 

Phase 5: Performance Tracking & Follow-Up 

• Maintained consistent lead tracking, buyer follow-ups, and feedback loops 

• Adjusted campaign strategies as needed while maintaining pricing discipline 

• Delivered results without compromising seller expectations 

Results 

• Final Sale Price: $3,080,000 

• Sold Price/Sq Ft: $638 

• Difference vs AVMs/Realtors: +14% 

• Difference vs INFORME Range: +0.5% to +5% 

• Average Price Reductions in Area: 10% 

• Price Adjustment Required: Minimal 

• Marketing to Close Timeline: ~9 Months 

Conclusion: 

This sale is a compelling validation of our phased approach, precision pricing using INFORME, and the value of deeply integrated sales and marketing strategies. By prioritizing strategic data, branding, and buyer targeting, we not only met but exceeded expectations—establishing new benchmarks in the area.